Do you want to know about the relationship between shared hosting with Google ranking? This question surely hit your mind when buying shared hosting plan. You surely want to know about how shared hosting will impact on your website’s ranking on Google. It is known to all that shared hosting is less costly than dedicated hosting. In shared hosting, you are actually sharing resources with others and fulfill all your requirements of the website.
Shares hosting includes many other websites in one physical server that put limitations on its particular services such as disk space, databases, email accounts, bandwidth etc. If you crossed the limit of bandwidth then your website can crash down. You will be sharing RAM, CPU, the single MYSQL, the single mail server etc to numerous other users on a shared basis.
Let’s check the how shared hosting is related to Google Ranking
1. Web Hosting and IP Addresses
IP address aka internet protocol identifies the location of your computer on the web. You web host will provide this and you will be partaking your IP addresses with various websites. This will put no effect on your Google ranking of the website. But if your website IP addresses are shared with other websites that Google regard as spammy sites such as porn sites then there is the possibility of losing ranking if your site is associated with these sites.
2. The selection of Domain
To serve the local market, it is crucial to choose the domain name that is unique and catchy. For example, if you want to sell your services worldwide the world then a .com domain should be preferred. The selection of domain name will directly impact your website ranking on the Google.
For example, if you have Shoe Company based in the UK then you should have .UK domain and your website will rank higher while searching for UK shoe search. In case you have a .com domain then your website has to compete with other general search terms across the world.
3. Loading Speed
In shared hosting, you have to share your server. The loading speed of your website could be slow down in the case of particular demand on the server at one time. Your operating speed will also get affected, particularly when you are sharing with a website with high traffic. It depends on the amount of the traffic of websites on the shared server and their efficiency of allocating resources.
Google also consider the loading speed the website in its ranking algorithm. If the landing page of your website is slow in loading, then visitors might leave early. Your website bounce rate will increase that will further affect your ranking. To improve the ranking of your website, you need to make sure that your website’s landing page loads quickly.
4. The capacity of Server
In shared hosting, you have limited resources that you can share. If any another user sends a request at the same time, the server speed may go down. This is same with search engine spiders that visit several websites each day for ranking purpose. While in their visits, of your server show any error or become not accessible then they will shift to other websites and your Google ranking will get affected.
Shared hosting works well at the beginning but later hosting service provider adds more websites on the server. There are many websites on the server that are not well developed and have bad scripts in them that can bring down the server.
Today, modern web servers can be separate the single site that causes the server to go down. There is an increase in downtime when you are sharing a server with other user’s website. This will impact your ranking on the Google search engine in various ways. You can lose your potential visitors and this will make your site ranking down and thus Google will give low importance to your website.
The geographical location of your website also affects the Google rankings. Google assign the country to every website as per the location of the shared hosting server. Your website has high ranking in the same location of your server. Your server location will be noticed in Google ranking. Your website may get the higher ranking in other regions too.
With the help of geo-targeted domains, you can help the rank of your website. It is essential to choose the reliable hosting provider that offers advanced web hosting services so that you can increase your Google ranking despite the location you are going to target.
7. Security and SSL
The security of the website is one of the most important things to be considered. In shared hosting, as you are sharing your server with other websites, there are high chances that your IP address of the website is shared with another website that has marked as Malware by the Google. Today, Google updated version will alert you about Malware etc while browsing the net.
Most of the e-commerce sites use SSL that drive more traffic to your website through which personal information is shared. Today the latest SSL version do not need any IP address. As old browsers like Windows XP do not support SSL, it will better to opt for the latest version of Browsers or get a unique IP address.
8. Database Connection Failures
Database connection failure or the internal server error occurs when there is a huge request for the particular web page at peak time from the database. This will affect your Google ranking if your shared server shows an error message to your visitors and thus leave a negative impression of them. Google will notice this and your keywords ranking get affected due to the error message.
Shared hosting is directly or indirectly related to Google ranking. No doubt, it is less expensive than other hosting services but the slow server may also bring down your Google ranking. So, always make sure that your shared hosting fulfills all your needs related to website rankings.
Recent Post : SiteGround Startup hosting plan Reveiew.