If you’re looking to drive any kind of business or a personal website, it is of paramount importance that you do not pick a cheap web hosting. It is easy be tricked by the false promises of big price cuts and low cheap web hostings. In truth, we fall prey all the time. From food to technology, every market has players who use clever advertising coupled with loud labels and low prices to override and influence your opinion. Most of the time with say, a low quality, cheap clothing item or even gadget, you don’t feel the brunt of your poor decision over and over. However, when we step into the world of web hosting and internet providers, making the poor decision of purchasing a cheap web hosting can affect us for a long time to come.
In this article, I will discuss why it is important to choose a reliable and good, yet affordable web hosting. Below are the core areas of functionality that will be affected with a cheap web hostings.
Shared Web hosting
This is the most common and popular type of hosting in the market. The concept behind shared hosting is pretty straight forward. With a shared hosting, you are sharing the resources of the server with other customers. Since you are sharing, the space, memory, power etc. ,there are certain limitations that are inherent to the scope of your website.
Spammy Websites on the server
Now imagine, what would happen to the performance of your website, if the majority of the websites that are hosted on the shared sever are spammy. This would definitely affect the performance of your website. This is very real possibility with a cheap web hosting.
Most reputable web hosting companies offer reliable service around the clock i.e. 24/7/365. In fact, a lot of them even guarantee it, because they value customer relationships, but more importantly because they understand that there might be certain technical and/or user related issues that a person might grapple with from time to time. They are even available on chat, email and more often than not, have great repositories and libraries, including video tutorials and guides to help the user better understand and use their hosting service. In short, you will need to get in touch with web host, and most cheap hosting companies don’t provide this level of service. In fact, most don’t even answer the phone!
This directly affects your websites performance. If you’re site is down for a couple hours every week, the traffic that you might attract will definitely be affected. A hosting that has more than 10% downtime, is a host you want to avoid, no matter how cheap the price. Most great hosting companies offer starter plans for $3-4, like Hostgator, Bluehost, GoDaddy and they all provide an uptime of atleast 98%!
Loads speeds are one of the major criteria that Google and other search engines use to index and rank websites in their SERP’s. I would say something like 90% of cheap web hosting offer very poor load speeds, somewhere between 30s-1 minute. Even if you have visitors, they would certainly lose interest within seconds, unless your content is pure genius. So, your website won’t rank and will most definitely lose business with a cheap web hosting.
Security And Backups
Cheap web hosting companies will not offer firewall technology, antivirus software or anti-malware applications, so you run the risk of losing all of your information or getting hacked. More over they do not offer backups, let alone weekly automated backups, which are crucial in case the server fails or in the instance that you do get hacked. You run the risk of losing all your precious information over a night fall with a cheap web hosting.
If you want to achieve any level of success through your online business, then you should choose a hosting that provides great support, uptime, backups, security, loading time, allows you the possibility of scalability, gives you good options for integrations like WordPress, Joomla as well as other applications. So choose wisely and avoid cheap web hostings.